Two apps, TuneIn and iHeart Radio, bring radio online
“The great thing about iHeartRadio,” he said, “is that it’s just one of the many opportunities we have to monetize audiences.”
For radio stations, the question of membership in these services is thorny.
According to several broadcasters, Clear Channel has been aggressive in favor of exclusivity, offering in return greater promotion and visibility within the application. But most broadcasters resisted. Other than his first big deals, none of Clear Channel’s arrangements for iHeartRadio have been exclusive.
One of the reasons for this, according to these people, who requested anonymity to avoid jeopardizing business relationships, was broadcasters’ unease at the idea of joining a platform managed by the largest player in the market. Others said their strategy was simply to be wherever they could be.
“Everyone looks at this and says, look, you don’t know where the world is going, and you have to be in a lot of places,” said Jeff Smulyan, managing director of Emmis Communications, whose 20-station channel has agreements with Clear Channel and TuneIn.
Mr Hogan said Clear Channel had “pursued” deals with less than 10 radio companies, not counting public stations. Either way, what exclusivity means here is unclear. While Cumulus has an exclusive agreement with Clear Channel, hundreds of its stations are listed on TuneIn.
A spokesperson for Cumulus said they were being broadcast without permission, but John Donham, the head of TuneIn, said that as a directory service he did not need permission to list a station. , although it will delete them if requested to do so.
Still, Mr Donham said TuneIn’s neutrality in the radio business made it a safer choice for broadcasters.