Commentary: Apple Music Radio Shows Are Apple’s Secret Weapon Against Spotify

Apple started the idea of ​​the music playlist by launching the “Rip, Mix, Burn” campaign 20 years ago. The idea is that you can create your mixes by ripping your CDs to iTunes, creating a playlist in iTunes, and then re-burning it to a CD. Since then, the idea of ​​the digital music playlist has transformed the way the music industry works with everyone from Apple Music to Spotify, spending countless resources to create the perfect playlist. for every occasion. On the other hand, Apple did anti-playlist with Apple Music Radio, and that’s something the music industry Needs lean forward to move forward.

The idea of ​​listening to someone talk in between songs may seem foreign to you if you’re under 20, but that’s exactly how I grew up listening to music. I was listening to 96.5 The Mountain (Now Hits96) to find out what was hot and what would have get hot soon. When the iPod allowed us to take our entire library with us, people slowly ditched traditional FM / AM radio for an endless supply of playlists.

When Apple Music debuted in 2015, the Beats 1 radio station had the opportunity to help Apple stand out from the competition when it comes to music streaming. I had high hopes that it would become a global gathering place for music, but after the initial excitement wore off, I rarely listened.

In the summer of 2020, Apple dropped the Beats 1 brand and launched Apple Music Radio with Apple Music 1, Apple Music Hits, and Apple Music Country. Oddly enough, I had requested an Apple Music Nashville two months earlier. Since the launch of Apple Music Country, I have spent hours I listen to it because I have a HomeKit automation set to fire it up when I say “Hey Siri, I’m here” when I walk into my office every morning.

The Anti-Playlist: Apple Music Radio shows

When Zac Hall wrote on After School Radio, I found myself open to a whole new world of Apple Music Radio. Honestly, I never explored the Apple Music Radio tab before reading Zac’s articles. Since he wrote it, I have listened to After School Radio every week. I love this. I also found out that there are other Apple Music Radio shows that I love. I particularly like Rock Classics Radio. It hit me the other day – those Apple Music Radio shows are what make Apple Music the best music streaming platform. Yes, Apple has millions of songs. Yes, Apple has some fantastic preset playlists. Apple Music Radio is the anti-playlist. It is to give back personality to the music. It’s not just about moving on to the next song. Apple Music Radio gives you the chance to learn more about a song, listen to amazing interviews, and let the music breathe a bit. There is a problem, however. Apple Music Radio is buried inside Apple Music, and Apple needs to showcase it more.

How to best take advantage of Apple Music Radio

Apple is spending way too much money on content not to better display it in the Apple Music app. The first thing they need to do is let people “follow” specific shows, and then those episodes will appear in your library under Recently Added. The second is that it must remember the reading position and sync it to iCloud. Often times I just can’t seem to finish a full show so it would be nice to start over where I left off. Third, I would like a push notification when a show starts so that I can connect live. Finally, I would like to be able to see the “show notes” of all the songs played in each episode.

Conclude

Apple Music Radio has helped me rediscover the love of music. I look forward to each new episode of After School Radio, and this content gives Apple an edge over Spotify, and it needs to lean more into that content.

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